One of my favorite InVideo features is their Twitter/Instagram post feature.
It allows you to quickly add any Twitter or Instagram post to you video without having to go through the annoying process of screenshot -> download -> upload.
That's cool and all, but where can you actually use this feature?
And what are the best types of videos to create with it?
Let's dive right in!
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1. Roundup Posts
Roundup posts are popular in all niches and you can use the power of video to create your own.
Just find experts within your niche, decide on a theme for your video, and create a video using the Tweets or Instagram posts from the experts.
Just make sure to add some of your own commentary, background videos, or some connection between the expert ideas.
Don't just dump all of their posts in one video, add some music on top of it, and let it go.
That's not interesting.
2. Social Proof From Customers
You can use it to sprinkle in social proof from your customers.
This wouldn't be an entire video, but if you're creating an ad or a random promotional video you can use this feature to quickly add social proof from happy customers.
Instagram & physical products are perfect for this, but many customers probably talk about your products on Twitter so you can use that.
3. Customer Promotion/Competition Videos
If you have a physical product this is perfect for Instagram!
Run a competition asking your customers to take a picture of them using your product where the top 3 winners get a special prize (more of your products, a gift-card in your niche, etc) and where they'll be featured in a video of yours.
If you ask your customers for "creative ways" they've used your product that can be an entire video.
"9 Ways to Use X You Probably Haven't Thought Of" - there's your video title!
4. Question-Based Videos
You can respond to customer questions about your product or niche.
I'm sure you've seen YouTube videos where the creator provides screenshots of tons of comments asking them to do a video on "X topic."
You can do a similar thing using this feature.
Find frequent Tweets in your niche asking the same question, show that this question is in demand, and then create a video answering that question!
Or show your customers you're listening to them by showing a question about your product someone posted on Twitter or Instagram and answering that question in the video.
5. Negative Feedback Videos
Many brands try to ignore negative feedback or sweep it under the rug.
Instead, you can attack it head on (as long as the feedback is valid, useful, and you don't do it emotionally.)
If you see feedback about your product that isn't very positive, but you have an idea for how that can be made right make a video about it!
Better yet, make a video about it and improve your product based on the negative feedback!